Monterey Company analyzes 213 custom coin orders and finds steep price drops at scale

The Monterey Company published a two-year analysis of 213 completed challenge coin orders, showing how per-coin prices fall as volume rises. The data puts hard numbers behind a common buyer question and shows why larger orders can cut unit costs sharply. Why it matters: - The analysis gives buyers a rare look at real-world custom challenge coin pricing instead of quote-only estimates. - The data shows volume is the biggest driver of unit cost, which matters for military units, clubs, schools, small businesses, and other groups that order in batches. What happened: - The Monterey Company analyzed 213 completed custom challenge and commemorative coin orders placed between December 2024 and December 2025. - The company published the results on June 9, 2026. - The median order size was 100 coins. - The median order value was about $703. - Median per-coin price fell from about $10.62 for 50 to 99 coins to about $1.48 for orders of 1,000 coins or more. The details: - 50 to 99 coins: about $10.62 per coin, based on 62 orders. - 100 to 249 coins: about $5.55 per coin, based on 110 orders. - 250 to 499 coins: about $3.57 per coin, based on 17 orders. - 500 to 999 coins: about $2.70 per coin, based on 16 orders. - 1,000 coins or more: about $1.48 per coin, based on 8 orders. - The order mix included small businesses, military units, clubs and community organizations, schools, and construction companies. - Military units accounted for about 12% of the orders. - Price per coin was calculated by dividing each order’s total recorded value by the number of coins. - Ten orders with recorded per-coin values below $1.00 were excluded because they reflected deposits or partial payments rather than full order value. - All figures are aggregated and do not include customer-identifying information. - The larger-volume order bands are based on smaller sample sizes. - The company attributes the price decline to standard manufacturing economics, including fixed costs such as die creation and artwork spread across more units. - Eric Turney, co-owner and Sales and Marketing Director, said the clearest answer to the pricing question comes from real order data and that the same coin can cost several times more per unit at 50 pieces than at 1,000. Between the lines: - The data reinforces a familiar manufacturing pattern: setup costs make small orders expensive, while scale drives down unit prices fast. - The steep gap between the smallest and largest order bands suggests buyers can save materially by increasing quantity, even before considering design changes or material differences. What’s next: - The Monterey Company is directing buyers to its published analysis as a reference point before requesting quotes. - More information is available at montereycompany.com . The bottom line: - For custom challenge coins, order size changes the math fast: the jump from 50 coins to 1,000 coins can cut the per-coin price by more than 85%.